Printing is needed, no one has doubts about it, but are they just as necessary as 20 years ago? This is a debatable issue, but certainly the market needs and consumer demand have changed a bit.
The production of marketing materials increased significantly - leaflets, banners, promotional leaflets, and advertisements - and decreased the production of books and magazines, mainly due to the popularization of the Internet. Will we wait for the times when printers, DTP operators and printing house owners will have to look for a new job?
Almost every company needs certain printed articles, or if you prefer printing. Leaflets, banners or posters are the main means of advertising for many companies, especially for local and small ones.
Well designed leaflets or business cards can attract many customers, and badly made to scare away and discourage our brand, company or product. Therefore, it is necessary to pay special attention to the quality of these materials, also in terms of technology of doing these things in the printing house.
What is the company's showcase? Maybe a business card ...
A small card with company data, and so many possibilities ... Business cards in Poland even 5-10 years ago were associated with white cartons, overloaded information. For this they were poorly made, and their design was calling for vengeance to heaven.
Today, companies with white-card business cards are still meeting, but fortunately there are more and more companies focusing on modernity.
So what should include such a modern business card - first of all a logotype, clearly visible, preferably not neighboring with any other element. A phone number is not necessary at all and a lot depends on the industry. Recently, the address of the site is more and more often used instead. Modern business card puts on minimalism and simplicity - what my opinion makes a much better better impression than the old type of business cards.